Thứ Tư, 1 tháng 6, 2016


Email marketing world today is very interested in the tabs that Google has added Gmail (they made the announcement about this on the day 29-5-2013). Up to this point, everyone has used it for some time tab. Based on data collected from users, we will explain to you: Why the Gmail tab is not bad as most people think?
New style Inbox Gmail allows users to receive emails that have been classified into five tabs available: Primary , Social, Promotions, Updates, Forum . The main factor here is "user". The new features in Gmail to help them better control over your inbox his already crowded. That makes their lives easier, more comfortable. But this seems to cause problems for email marketing services.

While waiting to see the impact in the long run of tabs open rates and click to email, we'll talk about a few things that can help you remain calm and understand more about the Gmail tab:

1. Do not equate to the spam folder Promotions tab

Promotions tab is simply pre-designated place of gathering all the promotional emails together. Moreover, people often separate check this tab when you want to purchase - in search of attractive items when they have time - rather than annoying to have to rummage through their mail pile to pick out all of the email advertisement. This also helps the new e-mail in each tab quickly be realized with a color-coded label is assigned. Therefore, it makes keeping track of new email is waiting in the tabs become easier.

2. The number of competitive email with your email will drop

Like other marketers, you are always afraid your email will be flooded in the mountains of email advertising. And the fact has happened in the past, it was: All email and informed of the social network are located in the main inbox. You never control the number of emails that other businesses send to your customers. All you can do is send an email with compelling content to meet the requirements of customers, with a headline charismatic to become more dominant than the title of the same email. And do not forget to use a reliable email address in the From field!

3. Customers will decide email sent to this tab

If you have built a good relationship with the customers, and they're waiting for your email, you do not need to worry about anything anymore. What you can do is to send a special email to customers who use Gmail to ask them to move the email to your Primary tab (just as you are asking them to take you to the whitelist as a person send) or add a reminder to the email you continued to send to customers. Gmail allows you to do it by drag and drop email or starred for that email. This means the customer is required to do if they want all email sent from someone is moved to exactly where they were designated tab.
You must always remember that: Once your email is already in the Primary tab of the inbox, also means that it must comply with the standards that were set by your readers (Of course that would be the criteria are strict).
I want to give a good advice for you: As soon as customers sign up to receive email, please remind them that the email you send us may be in the Promotions tab.

4. All are aimed at serving the interests of customers
Therefore, trying to "sneak" into the inbox Primary tab is not a good idea. Even if you figure out a way to do it is still possible that you are harassing customers. Meanwhile, they will have to move your email to Promotional tab, and all your efforts will be in vain. In worse cases, your email may be put into the spam folder or worst, customers can unsubscribe from email. So we can see: The new tab really reduce the proportion unsubscribe your email.

5. Not all Gmail users will use the new tab
Gmail users can still choose to switch on only one type of inbox. Many of them do not check your Gmail account via the web interface of Gmail or applications for mobile devices. They're using the desktop and mobile devices that bypass completely the Gmail tab. Therefore, when using Gmail on the old version of the Android operating system, at least you must use the new version of Android 4.0, the view tabs.
At this point, really is difficult to know the number of users who have used and will use tabs for this feature are in the process of implementation. So arguably Gmail's new tabs have not been widely used.
From the experience of the individual using Gmail, I think the new tab is really interesting because it immediately removes the clutter in your inbox, especially pile on social network announced that I got being (eg the update of the LinkedIn group discussions or notices of Facebook). It also helps me to easily browse and select email advertising emails really worth watching.
Of course there are many challenges for email marketers at this point, especially the advertising program seasonal. So you always have to pay attention to time and adjust it, just like you did with the other necessary elements.
Analysts Our will always pay attention to the volatility of statistical indicators of Gmail users. We certainly will inform you of the results in a timely manner statistical and most accurate. In the meantime, you should remain calm and continue to send email to your customers without interest in the email that will be included in the tab of the Gmail inbox.
What do you think about this issue? Does the Gmail tab has a negative impact not email marketing?

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